Home staging, overseen by professionals like Renata Koglin, aims to improve the attractiveness of a property for fast sales or rentals. It incorporates neuro-architecture principles to create a harmonious and emotionally appealing environment. Beyond cleaning and organizing, this practice involves decluttering, furnishing, and adding personal touches to help potential buyers or renters connect with the space emotionally. Renata advises optimizing space and lighting, emphasizing functionality, and ensuring privacy to expedite property transactions. For more information, visit www.rkinteriors.ch.

Propriété Magazine n°6 - August 2023

Whether you're selling or renting a property, it's essential to show it off to its best advantage. That's what home staging is all about. Real estate agencies use home staging mainly when a property is being sold or rented. For an owner, calling in a professional will save precious time. 

Interior architect and decorator Renata Koglin specialises in neuro-architecture: "This discipline, which integrates neuroscience, architecture and psychology, seeks to understand people's pro- substantive needs and what triggers a feeling of well-being or unease in an environment. Of course, these perceptions are different for everyone. And the whole art of home staging consists in finding a balance that is both neutral and warm, that will appeal to a majority of people. 

Making a property attractive goes beyond tidying and cleaning. "The future buyer or tenant needs to be able to see themselves in the place, and if the decoration is too personalised, it's going to be more difficult. Our work often involves removing clutter or, on the contrary, furnishing if the property is empty. This clarifies the flow of traffic to give a feeling of space and light. But that doesn't rule out lively touches, such as a bouquet of flowers, books on a small table or any other element that will help you to make the place your own. "

THE ADVICE OF Renata Koglin:

To sell a property quickly, Renata Koglin, founder of the architecture and interior design studio of the same name, recommends clarifying the layout and function of the rooms so that visitors can see themselves in a home office, for example. But also to optimise space and light

and light, and to encourage privacy where necessary. "One of the triggers for buying or renting is emotion; the buyer needs to create an emotional bond with the place. Neuro-architecture makes this process more effective because it focuses on generating positive emotions in people, making it easier to create that connection."

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