As workplaces transition back to in-person operations, many companies are turning to neuroarchitecture to curate compelling environments that prioritize the comfort and security synonymous with home offices. Utilizing shapes, colors, and textures, neuroarchitecture aims to stimulate creativity, foster interpersonal integration, and enhance employee well-being—a strategy that both reflects and strengthens a company's culture.

The integration of neuroscience principles into architectural design represents a paradigm shift, offering scientific validation to what was once intuitive practice for architects. "Now, we not only study how individuals behave within a space, but also how the environment influences behavior over time and contributes to memory and overall well-being," explains Mainara Avelino, architect at Spaceplan, a firm specializing in corporate design with 25 years of experience.

Every element within a space has the potential to evoke positive or negative responses. "Neuroarchitecture helps us understand that our environment impacts our needs and emotions, often in ways we may not consciously recognize but can significantly influence our well-being," elaborates Andréa de Paiva, an architect specializing in neuroarchitecture and founder of the Neuro AU project.

Within organizational settings, design projects are tailored to support professionals in their daily activities. "A smaller space with low ceilings can enhance concentration, while a larger, well-lit area with vibrant colors fosters socialization and creativity," Mainara illustrates. These design elements not only shape the physical environment but also guide individuals' behavior, with smaller, minimally adorned spaces promoting focus and larger, colorful settings encouraging expansiveness and collaboration.

Source: Estado de São Paulo